The physical disappearance of Johnny Ventura may become the beginning of a rebound in meringue. Paradoxes of human existence. A death can be the spearhead used by rhythm cultists to light a fuse that revives a languishing genre. the networks.
It is necessary to reconquer the traditional public and then assimilate the new generation, but this is only achieved by maintaining the rhythmic base and adorning with the new colors that today’s young people enjoy.
It is not to bring the merengue to the urban but to bring the urban to the merengue. The alternative is not featuring or collaborations between artists of different genres, as this does not represent any benefit. The transfer of sympathy is not carried out by osmosis.
The meringue must return to its original moment of development in terms of its placement on the market , when its commercial explosion allowed it to become the mandatory reference in the music industry.
In the beginning, the basis of urban marketing, as happened with the merengue in the ¨ 80, consisted of popular activities with affordable rates that made possible presentations without rights of admission, which guarantees greater attendance of the public and that the owners of premises and businessmen obtained huge profits, becoming the best promoters of that music.
The artists, for their part, reduce their costs with fewer people on stage and recording in home studios on samples to make their record productions.
In my opinion the The glue of the urban lies in identifying and satisfying the desires of a non-demanding generation and applying in every way a system of low-cost marketing and more efficient promotion.
Thanks to this, their degree of acceptance is through the roof, even violating the fundamental pillars to achieve success: Quality, Discipline, Charisma and Work.
The The success of a musical project has depended on three basic factors: the hit of a song, good marketing and better diffusion.
With tropical music this has not happened for a long time and the appearance of a new phenomenon that could contribute to change this perspective is not on the horizon.
There are some projects in the pipeline but they are still teas to be turned on. Of those I know on that route are León Yamil, Alex Suarez, Denitza González, Cinthya Montero, Maurizzio, El Cayca, Estefany Constanza, Rufo Díaz and others.
But the well-known and popular Manny Cruz, Ala Jaza, Rafely, Gabriel and Jandy Ventura have the torch at the pivot.
Manny and Ala Jaza already have an advanced path. Rafely is missing only one serious attempt at a valid job.
Gabriel has had a strong investment of sound with terrible market management.
In Jandy I perceive the popular leadership of a refined heritage. It does not have the charisma of its father, but it makes up for it with the other pillars.
Jandy should only consider threshing his own path not feasting his presence in activities that detract from his merit and market value for looking for the food of the day and applying to the letter the book that his father could not write as a guide to artistic behavior.
If you manage to develop your project without being Johnny Ventura but looking like him, your success is assured, because you have the image, the discipline of the mentor and guide, the habit of work and the quality levels necessary to succeed .